Creative Leadership for the AI Era.

I build systems, strategies, and tools that transform in-house creative teams into future-facing, AI-enabled powerhouses.

I'm an Emmy-Award-Nominated creative leader with 15+ years working inside brands like IMAX, Chobani, and Boston Beer Company across design, content creation, and production. I also have deep technical expertise, with specialized knowledge gleaned from beta-testing early genAI models (like Midjourney and Stable Diffusion), and a Master’s Degree focused on emerging tech from NYU’s ITP/IMA program, that puts me in a unique position to lead creative teams into the AI Era.

My current focus is on architecting bespoke AI production pipelines, custom AI models, and automated systems to 10x the capabilities of creative teams. But my philosophy is simple: the goal of these tools is not the replacement of creatives, but their empowerment. As AI drives down the cost and friction of production, the sky becomes the limit for what can be created. In this new landscape, human taste, design sensibilities, and brilliant ideation are more critical than ever.

What gets me up in the morning is excitement to face this wild west moment in history, where we are creating new industry standards in realtime. It takes genuine creativity to envision where AI and emergent tech can take us. There is so much to explore.

Capabilities

  • Creative Innovation & Strategy

  • AI Workflow Integration

  • Creative Technology & Prototyping

  • Team Leadership & Mentorship

  • Interaction & Experiential Design

  • AI-Hybrid Production (Video, Image, LLMs)

Categories:

Entertainment/Theatrical
Food & Beverage
CPG
D2C
Beauty
Tech

Past Clients

Brands, artists, and institutions I’ve worked with include:

IMAX, Chobani, Truly Hard Seltzer, Klarna, Lady Gaga’s Haus Laboratories, Dollar Shave Club, Budweiser, Johnny Walker, Crown Royal, Don Julio, Bulleit Bourbon, Hoka, Live Nation, Athleta, VRBO, Hotels.com, Ally Bank, Visa, Angry Orchard, Sam Adams, Twisted Tea, Dogfish Head, Microsoft, Hermés, PBS, Dua Lipa, Bilie Eilish, Radiohead, Travis Scott, Spike Jonze, Sia and Thom Yorke, The New York Times, the Smithsonian, HBO’s “Westworld”, The Hammer Museum, The Palm Springs Art Museum, Harvard metaLab and more.