My work sits at the intersection of creative leadership and emerging technology, where I translate complex AI capabilities into practical, scalable systems that elevate storytelling, production, and team performance.

I bridge traditional craft in design, strategy, and production with advanced fluency across AI video, image generation, and large language models. I avoid hype and focus instead on what actually moves the work forward. That means building usable tools, shaping rigorously tested workflows, and introducing processes that increase speed, efficiency, and creative excellence across an organization.

My current focus is on guiding organizations through the shift to AI-powered creativity. My goal is simple. Make AI accessible, reliable, and genuinely useful for creative teams.

I believe the future of brand storytelling is interactive, adaptive, and increasingly AI-enabled. My ongoing research explores how diffusion, generative video, and LLMs reshape visual identity, narrative design, production, and creative authorship. Through systematic experimentation, I map the aesthetic and operational potential of emerging systems and help organizations future-proof their capabilities.

My Master’s degree from NYU’s ITP/IMA program leveled up my knowledge of AI & creative technology and reinforced my enthusiasm for rapid prototyping.

I have also written a novel titled Girl City Dream, and I live in Brooklyn with my cool wife and super fun daughter!!!